Mass Effect Midnight Launch!

Last night people in the US got their midnight releases of Mass Effect 3!

What's all the fuss about?

BioWare had launch parties going in several cities, complete with livestream, interviews with some of the actors, producers, etc, and swag!  (BioWare has archived the stream here). From the stuff I saw on Twitter.. great fun was had by all at the events.

Living in Denver..our midnight launch events normally consist of walking into the store, picking up your copy, and going home to install.. not much excitement there.  So, imagine my surprise when BioWare let us know that TreeHouse Brand Stores (Bioware’s partner for their online store)… is a) located here in town! and b) going to be participating in launch night festivities at one of our local Gamestop stores!

Party Time in Denver!

 

So, even though my copy was en route from Amazon (yay release day shipping!), I headed on over to Game stop to hang out and see what was going on.

 

The folks from Treehouse that showed up were super nice…They ran some trivia contests, gave away a lot of swag (I tried, but failed to get one of the shiny N7 Hoodies they were giving away).

So, this is my official Thank You post to TreeHouse for giving us Denver folks a taste of what the cities closer to the developers get with game launches!